Most of our clients have returned between 12-32% growth in turnover due to the increase in brand value and awareness. Can you calculate what that meant for their profits?
It's not easy to make the switch from your current brand supplier.
At BrandLogic, we understand this so we offer a 'trial run' programme to allow you to see how we can work with you for very low initial investment.
We believe in making the process easy for clients, that is why we will spread the term of your investment allowing you a stress free method of increasing your brand's value without impacting your cashflow.
Because we can achieve greater economies of scale through grouping projects together, we can pass these savings on to you to give you an even more powerful launch for your revitalised brand.
This has to be a world first - a design company that will offer you a money back guarantee.
Of course we're very confident that this is an extremely unlikely event.
Mike Curry, Founder, Contours Gyms
With this invaluable assistance I built the business from a single branch operation to 20 branches in New Zealand and Australia over a 4 year period.
This would not have been possible without the strong brand identity, dynamic marketing system and the big picture strategy David helped me crystallise and develop (for every $1000 invested with BrandLogic I got $10,000 back in increased revenue).
His branding and marketing input helped me drive the business forward at an exponential rate.
In terms of growth we went from a single branch operation with 2000 happy members to 20 branches with a membership of circa 50,000 members.
I can confidently say that this would certainly not have been possible without BrandLogic’s help and expert input.
I sold out of the business several years ago and I'm proud to say Contours is still a fantastic club and an iconic brand in a competitive marketplace, still utilising the branding system David originally developed.
Some of these questions were obvious, and some were less so, the reason we asked the above was that they were not addressed at the point of purchase.
So what does the entertainment factor have to do with a cheap brew?
We proposed that the general target market (35+ male) purchased not from economic reasons but more to further extend their communal value as the good host, entertaining friends and relatives with the fruits of their craft, We must reward the ‘craftsmanship and mystique of the master brewer’ and celebrate the ‘glory of the provider’.
Roxdale saw the value of this approach and BrandLogic were given the task of redesigning the package system. We carefully crafted a solution to address all of the above issues BrandLogic entered into the design phase and added a more honest Antipodal personality to the typography (the previous pack had been described as too British), as well as adding a strong craft and enhanced flavour appeal through careful application of graphics and photography.
A reported increase in sales of 25% over the first quarter of the revised pack being launched onto shelves. This saw Brewtec not only being retained but shifting into one of the more valued brands in the Roxdale stable.
This project was viewed as more than a repackaging exercise and applied the system of brand theory that is at the heart of the BrandLogic philosophy of discovering hidden values of the brand and unearth the triggers that influences and reassures the purchaser.