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At BrandLogic we don’t rely on razzle-dazzle.
We’ll serve our strategy straight up - no twist, no cherry on top, no little cocktail umbrella...
Unless that's really what you want (of course).
Discover | Define | Design | Deliver
Brand definition
In this phase we will clearly define your brand strategy and direction:
- Who and where is your core target?
- Where is your best return on investment?
- How do you want to be perceived?
- What are your brand personalities?
- We’ll help you to define your market requirements, brand personality, market position, core propositions, brand strategy, and brand architecture (how it’s organised, structured).
- etc...
Success Story | Maketu Pies Limited
Brewtec | Contours | Palm Clinic | Maketu Pies | NZIE | Parmco Appliances | The Riverhead | Tourism Rotorua
“After our rebranded packaging hit the market, sales rose so much that we had to build a new factory to keep up with demand.”
James Wilson, Managing Director, Maketu Pies
The Wilson family of Maketu had a great product, a great team and a ready market... All they needed was a great brand to make a real connection with their market.
Graphic Design Council applied it’s BrandLogic™ design process and discovered they had become vulnerable through having a flat product strategy and were at the whim of the market players.
The problem was countered by uncovering a powerful brand story along with defining and designing a coherent multi-brand structure.
Maketu Pies are now in a much stronger position to grow their business by way of a brand structure that is easier to identify and sell their core benefits resulting in receiving strong sales and interest in domestic and international markets.
In James Wilson's words "If we hadn't invested in getting our brand fully sorted then I would have serious doubts as to how the recession would have impacted on us - we're brand solid now and have a great platform for future growth."
The results?
Maketu have regained control of their brand and added further valuable brands to the stable.
Profit margins have increased appreciably leading to the need to build a new factory to cope with demand.
Not a bad result in the midst of recession.
You can become our next success story. Contact BrandLogic today to find out how we can help you.
