Rob Marks, General Manager, NZIE
They needed to expand into more sophisticated markets with their high quality tertiary education offerings but their brand identity and presentation material didn’t match the values of the organisation and was impacting on potential growth.
Graphic Design Council engaged the BrandLogic™ design process to review and refresh their brand strategies to create a more cohesive brand story for their various markets throughout Asia and the Americas.
The process involved a clear view of the target markets requirements, both students and parents.
The results from this more confident and articulate brand increased numbers of international students attracted and accepted into the institute.