Trevor Preston, Managing Director, Parmco Appliances
After initial discussions we concluded that the current brand image wasn’t reflecting the value and quality of the products, there were clear opportunities for improvement.
Using our BrandLogic™ design process, a full brand review was undertaken and clear strategies with reference to the real target audience gave a clear case for a brand refresh.
We showed how we could bring the brand to life and give it a value that people would connect with and be proud to own.
We demonstrated how products could ‘talk’ and sell themselves to prospective clients.
We designed a clear and attractive visual system would make choosing products so much easier.
The results are simply unprecedented and in Trevor's own words "Towards the close of 2010, we had to take a review of our own computer systems as the sales figures that were being shown were through the roof!... we actually thought we had a 'bug in the system'.