John Barrett, Owner and Manager, Palm Clinic
After initial discussion we concluded that the current brand image wasn’t reflecting the value and quality of the products, there were clear opportunities for improvement.
Using our BrandLogic™ process, a full brand review was undertaken and clear strategies with reference to the real target audience gave a clear case for a brand refresh.
We showed how we could bring the brand to life and give it a value that people would connect with and be proud to be associated with it.
We demonstrated how the web could ‘talk’ and give clear and empathic communication to prospective clients.
We designed a clear and attractive visual system would make choosing from the complex range of procedures so much easier.
A reported increase in turnover of 14% within the first year of the refreshed brand being launched.
This project was viewed as more than a rebranding exercise and applied the system of brand theory that is at the heart of the BrandLogic philosophy of discovering hidden values of the brand and unearth the triggers that influences and reassures the purchaser.